The Far Out, Brand New Spring Water Dispenser Website 80

Cool Blue Mineral Water sits in a crowded category where the product itself is almost always close to commodity status. Water is water, at least until a brand makes consumers notice the bottle, the label, the promise behind the source, and the feeling the packaging creates at the point of sale. That is where branding starts doing the real work. For a product like mineral water, people are rarely buying chemistry alone. They are buying a signal about quality, cleanliness, li